We were involved in strategic meetings, defining the direction for the overall business and its divisions between their main brand, Moog Construction, their electrification solutions (TerraTech), their solar automation.

We helped create the different parts of Moog Construction, starting with leading workshops for the naming and branding for each of those sections. We also supported the visual branding, designing logos and brand guidelines that would all fit with each other and include a consistent look and feel, as well as a consistent tone and voice.

We created presentations, videos and visuals to explain who they were and what they do.

We supported their social media posts, by creating highly engaging visuals and compelling copy.

We redesigned and rebuilt their website, highlighting their value propositions and creating engaging and interactive elements. We also migrated their website to another platform to allow for easier customization and on-going edits and integration with third-party systems.

We helped by creating a web app for their potential customers to "build their own machine” which was used as the biggest construction event (Bauma).