Branding, Digital marketing, Website development
Landmark had a dated branding and site: their users were getting lost as the content was extremely convoluted and difficult to access, and they were suffering from this far-from-ideal user experience.
We partnered with their marketing team to rebrand (we created new visual guidelines based on their existing logo and color palette) and started setting up a path for success. The first step was to strategically establish a content plan and user paths for their website: our UX/UI experts created wireframes and user flows to make sure the content was easily accessible and made sense, based on the defined personas. Then, we redesigned their website to create an engaging and visual site, focusing on their capabilities and showcasing their expertise.
Following the mockup phase, we built their website, selecting a CMS that would allow them to make minor edits moving forward to keep the website and content fresh and up to date, and avoid relying on an agency. Finally, we supported Landmark with their digital marketing strategy and execution of social media campaigns, both organic and paid campaigns.
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